Black Mountain partners with UNCG marketing students
UNC Greensboro marketing students are working with Black Mountain leadership to encourage visitors to return to this charming mountain town in North Carolina.
“We are excited with the partnership with UNCG,” said Black Mountain Assistant Town Manager Jessica Trotman. “Black Mountain is thrilled and ready to welcome visitors back after Hurricane Helene. Visitors will support the recovery and sustainability of our charming town. This is a great time of the year to visit.”
Visitors are encouraged to plan a trip to Black Mountain. Local shops, restaurants and accommodation are open for business. Repairs continue on outdoor recreation areas.
There are several holiday events planned for early December, two of which are hosted by the Black Mountain and Swannanoa Chamber of Commerce:
Explore the lovely downtown during the annual Holly Jolly event. It will be held on Friday, December 6 from 4-8 p.m. This event is perfect for families and couples. Stroll through the local shops and enjoy the diverse culinary scene with a wide variety of restaurants, breweries and bakeries. Attending these festive events are a great way to get holiday gifts, while supporting the recovery of Black Mountain.
Stay the night in Black Mountain to enjoy the Holiday Parade on Saturday, December 7 at 4 pm. This is a great way to start the holiday season with Santa. City officials will Marshall the parade, including town leadership, police officials and firefighters. The festivities continue with the Circle of Lights in the Town Square from 5-7 pm.
Click here to learn about more holiday events and activities in and near Black Mountain.
Students in Advanced Marketing Management are working with town officials to promote the town’s reopening and ongoing marketing efforts. “It is an honor to supervise the work of my talented marketing students as they support a charming city in the North Carolina mountains,” said Dr. Sara MacSween. “This project enriches their final semester.”
This collaboration is supported by an U.S. Economic Development Administration State Tourism Grant. The North Carolina Department of Commerce, Rural Economic Development Division announced in January 2023 that 34 local governments from across the state would participate in the Creating Outdoor Recreation Economies (CORE) Program. This includes Black Mountain.
“We appreciate our partnership with UNCG, as well as the efforts of Dr. MacSween and her marketing students, to help Black Mountain implement its CORE strategic plan that now addresses the town’s pressing needs,” said N.C. Commerce ARC and SCRC Assistant Program Manager David McRae. “Black Mountain envisions itself as a small town community basecamp where outdoor journeys begin, which is still relevant as the town adapts and recovers from the impacts of Hurricane Helene.”
